ACCORDING TO STUART WATSON, HIS STATION'S RESTAURANT INSPECTION SERIES "DEMONSTRATED BETTER THAN ANY OF OUR PREVIOUS INVESTIGATIVE PROJECTS THE ABILITY OF WRAL ONLINE TO SUPPLEMENT ON-AIR REPORTS." HE PROVIDED WEB SITES FOR SIMILAR PROJECTS AT OTHER ORGANIZATIONS:
WRAL ONLINE HTTP://www.WRAL-TV.COM/NEWS/WRAL/5INVESTIGATES/19971REST-EVAL-DATA
WDIV-TV DETROIT HTTP://www.WDIV.COM/DD4.HTML
WSB-TV AND THE ATLANTA JOURNAL-CONSTITUTION HTTP://WWW.ACCESSATLANTA.COM/LOCAL/INSPECTIONS
THE DESERET NEWS HTTP://199.104.95.5/MISC REST/RESTFORM.HTM
KCBS-TV LOS ANGELES HTTP://www.CHANNEL2000.COM
scores on their inspections. And if restaurants were failing every inspection, were they penalized or shut down?
Our analysis revealed that L.A. County's restaurant inspection system was not doing its job of protecting the public health. We found that many restaurants hadn't been inspected in over 2 years, even though the health department had previously insisted every place gets at least 3 inspections a year. We found that nearly 30 percent of L.A. area restaurants averaged poor to failing scores on health inspections. The data showed that most of these places were never penalized or closed down.
Finally, NICAR ranked all 20,000 restaurants from the lowest to highest scoring. We were amazed when we examined that list. Some of the most respected and popular restaurants in Los Angeles were also getting the worst inspection scores.
Going undercover
We then decided to conduct an undercover investigation. Using the list that NICAR produced for us, we chose several low-scoring restaurants and sent researchers to work there.
Our computer analysis and our undercover tapes gave us enough material to do many stories. What was originally intended to be a 2-part series turned into an 11-part series. Our first story exposed filthy conditions at many popular L.A. restaurants and used facts from our computer analysis to show the problem was widespread. On the second day we exposed the failures of the inspection system to keep restaurants clean.
We then did several stories using the rankings of restaurants by average inspection score. One story focused on the lowest-scoring restaurants in town; another highlighted the cleanest places.
An activated audience
KCBS was deluged with calls from viewers wanting to see the entire list of restaurant scores. We put that list on our Web site, www.Channel2000.com. In the following weeks, it received an unprecedented one million hits.
Two days after our first report, the Los Angeles County Board of Supervisors publicly grilled health department officials about the problems KCBS uncovered. The department then started cracking down.
Our initial reports generated hundreds of tips, which gave us material for many solid follow-ups. We reported that a grand jury had warned the health department years earlier that there could be an epidemic of food poisoning if it didn't get tougher on unsanitary restaurants. (The County ignored that warning). We also reported how the health department had a secret surplus of millions of dollars that it could've used to hire more restaurant inspectors.
Until we broke that story, health officials had been saying they were short on money to beef up their inspection program.
What amazed us most was the fallout and public outcry from our series. Two days after our first report, the Los Angeles County Board of Supervisors publicly grilled health department officials about the problems KCBS uncovered. The department then started cracking down, closing more than 300 unsanitary restaurants, including one owned by Los Angeles Mayor Richard Riordan. Three weeks later, the board adopted a sweeping overhaul of Los Angeles County's restaurant inspection system. Because of our reports, restaurants must now post letter grades reflecting their latest inspection scores. And restaurant workers will be required to get training and certification in safe food-handling practices. Three months later, we are still doing follow-up stories from what we all thought would be just a basic investigative story.
Joel Grover can be reached at (213) 460-3284 or by e-mail at lax@primenet.com